OUR BRAND
In developing a brand, we believe it is important to have core values and beliefs that resonate with other people just like us. When creating GenZ Outdoor, we did not do this with the intention of making money. In fact, GenZ was almost created by accident. Our flagship product, the RaveRunner Hydration pack, was crafted in a basement with our founder’s grandmother. GenZ was born to solve our personal problems. It just so happened that there are many other people that endure these same problems.
2007: GenZ Founder Ryan Lange grew up in a suburban town in southern New Jersey. In 2007 Ryan found a passion for outdoor activities. Motocross, snowboarding, and hiking were amongst many of his chosen ventures. Ryan then entered high school playing football and found himself getting into fitness and running. Once Ryan went to college at Drexel University in Philadelphia, he found himself enjoying music festivals and pushing his limits in ultra-marathon races.
2007: GenZ Founder Ryan Lange grew up in a suburban town in southern New Jersey. In 2007 Ryan found a passion for outdoor activities. Motocross, snowboarding, and hiking were amongst many of his chosen ventures. Ryan then entered high school playing football and found himself getting into fitness and running. Once Ryan went to college at Drexel University in Philadelphia, he found himself enjoying music festivals and pushing his limits in ultra-marathon races.
GenZ Founder Ryan Lange grew up in a suburban town in southern New Jersey. In 2007 Ryan found a passion for outdoor activities. Motocross, snowboarding, and hiking were amongst many of his chosen ventures. Ryan then entered high school playing football and found himself getting into fitness and running. Once Ryan went to college at Drexel University in Philadelphia, he found himself enjoying music festivals and pushing his limits in ultra-marathon races.
FALL 2017: Ryan continued his ultra-marathon career well into college. With completing a 100-mile race, Ryan was still looking for more. With nothing to lose, Ryan signed up for the Moab 240 and finished the race in 86 hours. Here Ryan became the youngest person to ever complete a 200-mile race at the age of 20. Ryan was then invited on many motivational and mental toughness podcasts where he found a love for empowering and influencing others to push themselves to a level they could not previously comprehend were possible.
FALL 2017: Ryan continued his ultra-marathon career well into college. With completing a 100-mile race, Ryan was still looking for more. With nothing to lose, Ryan signed up for the Moab 240 and finished the race in 86 hours. Here Ryan became the youngest person to ever complete a 200-mile race at the age of 20. Ryan was then invited on many motivational and mental toughness podcasts where he found a love for empowering and influencing others to push themselves to a level they could not previously comprehend were possible.
Ryan continued his ultra-marathon career well into college. With completing a 100-mile race, Ryan was still looking for more. With nothing to lose, Ryan signed up for the Moab 240 and finished the race in 86 hours. Here Ryan became the youngest person to ever complete a 200-mile race at the age of 20. Ryan was then invited on many motivational and mental toughness podcasts where he found a love for empowering and influencing others to push themselves to a level they could not previously comprehend were possible.
WINTER 2017: It had become apparent to Ryan was his purpose on this planet was, he was here to inspire. Ryan became misunderstood by some. “Why run 200 miles? Are you crazy?” Ryan was simply being himself and the more authentic he was, the more people he found he inspired. Here Ryan found the importance of enabling self-expression.
WINTER 2017: It had become apparent to Ryan was his purpose on this planet was, he was here to inspire. Ryan became misunderstood by some. “Why run 200 miles? Are you crazy?” Ryan was simply being himself and the more authentic he was, the more people he found he inspired. Here Ryan found the importance of enabling self-expression.
It had become apparent to Ryan was his purpose on this planet was, he was here to inspire. Ryan became misunderstood by some. “Why run 200 miles? Are you crazy?” Ryan was simply being himself and the more authentic he was, the more people he found he inspired. Here Ryan found the importance of enabling self-expression.
SPRING 2018:After living his entire childhood and college career in different bags and hydration packs, Ryan figured that the hydration pack could use a facelift. He had his Grandmother cut up an old running hydration pack and sew on the features he desired.
With majoring in Real Estate, Ryan was never introduced to the entrepreneurial lifestyle. Until one day Ryan brought his idea to the Baiada Institute at Drexel University. Here he had many business mentors and coaches show him that he could not only empower others through his words, stories, and crazy accomplishments, but through his product designs as well.
SPRING 2018:After living his entire childhood and college career in different bags and hydration packs, Ryan figured that the hydration pack could use a facelift. He had his Grandmother cut up an old running hydration pack and sew on the features he desired.
With majoring in Real Estate, Ryan was never introduced to the entrepreneurial lifestyle. Until one day Ryan brought his idea to the Baiada Institute at Drexel University. Here he had many business mentors and coaches show him that he could not only empower others through his words, stories, and crazy accomplishments, but through his product designs as well.
After living his entire childhood and college career in different bags and hydration packs, Ryan figured that the hydration pack could use a facelift. He had his Grandmother cut up an old running hydration pack and sew on the features he desired.
With majoring in Real Estate, Ryan was never introduced to the entrepreneurial lifestyle. Until one day Ryan brought his idea to the Baiada Institute at Drexel University. Here he had many business mentors and coaches show him that he could not only empower others through his words, stories, and crazy accomplishments, but through his product designs as well.
SUMMER 2018:It all came together when Ryan was given a grant by Drexel University to make his idea into a reality. Ryan launched a Kickstarter to generate funds for GenZ’s first inventory round and the rest is history. Ryan had combined his passions of running, raving, fitness, motocross, snowboarding, hiking, biking, to start a business that not only solves problems for outdoor enthusiasts, but invites them to be persistent, determined, and authentic.
With majoring in Real Estate, Ryan was never introduced to the entrepreneurial lifestyle. Until one day Ryan brought his idea to the Baiada Institute at Drexel University. Here he had many business mentors and coaches show him that he could not only empower others through his words, stories, and crazy accomplishments, but through his product designs as well.
SUMMER 2018:It all came together when Ryan was given a grant by Drexel University to make his idea into a reality. Ryan launched a Kickstarter to generate funds for GenZ’s first inventory round and the rest is history. Ryan had combined his passions of running, raving, fitness, motocross, snowboarding, hiking, biking, to start a business that not only solves problems for outdoor enthusiasts, but invites them to be persistent, determined, and authentic.
It all came together when Ryan was given a grant by Drexel University to make his idea into a reality. Ryan launched a Kickstarter to generate funds for GenZ’s first inventory round and the rest is history. Ryan had combined his passions of running, raving, fitness, motocross, snowboarding, hiking, biking, to start a business that not only solves problems for outdoor enthusiasts, but invites them to be persistent, determined, and authentic.
With majoring in Real Estate, Ryan was never introduced to the entrepreneurial lifestyle. Until one day Ryan brought his idea to the Baiada Institute at Drexel University. Here he had many business mentors and coaches show him that he could not only empower others through his words, stories, and crazy accomplishments, but through his product designs as well.
2021:GenZ creates products that consumers did not know they needed. With Ryan’s participation in almost all outdoor activities and sports, combined with his expertise in design, he can pull inspiration and construct features into products that make our customers say, “why hasn’t this been created before!?”
With majoring in Real Estate, Ryan was never introduced to the entrepreneurial lifestyle. Until one day Ryan brought his idea to the Baiada Institute at Drexel University. Here he had many business mentors and coaches show him that he could not only empower others through his words, stories, and crazy accomplishments, but through his product designs as well.
2021:GenZ creates products that consumers did not know they needed. With Ryan’s participation in almost all outdoor activities and sports, combined with his expertise in design, he can pull inspiration and construct features into products that make our customers say, “why hasn’t this been created before!?”
GenZ creates products that consumers did not know they needed. With Ryan’s participation in almost all outdoor activities and sports, combined with his expertise in design, he can pull inspiration and construct features into products that make our customers say, “why hasn’t this been created before!?”
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